How to attach UTM campaign parameters to a destination URL

1. Base URL

   "URL" is the landing page you want to track. Include the full scheme and path — `https://example.com/products/red-shirt`. Existing query strings are preserved; UTM params are appended after them.

2. Required UTM fields

   Set "Source" (`google`, `newsletter`, `twitter`), "Medium" (`cpc`, `email`, `social`), and "Campaign" (`summer-sale`). Conventions matter — analytics tools group rows by exact-string match, so be consistent across all your campaign links.

3. Press Run

   Result returns a single `url` — your base URL with `?utm_source=…&utm_medium=…&utm_campaign=…` appended. Optional `utm_term` and `utm_content` are added only if you provide them. Values are URL-encoded so spaces and commas work safely.

4. Naming tips

   Lowercase your source/medium/campaign values to avoid duplicate rows in analytics (`Google` vs `google`). Use hyphens not spaces. Keep campaign names short and project-coded — `q2-launch-email` is better than `Our exciting Q2 product launch email blast`.